ORID stand for Objective-Reflective-Interpretive-Decisional. The framework suggests we should use a logical flow of O-R-I-D for best effect. This is how our brain processes any situation/communicates and so it gives effect.
This framework has been around in tacit form from time immemorial in India as KOSHAs. There are 5 KOSHAs, 4 where man lives and the 5th is the immortal level.
The Physical level (Annamaya KOSHA) - Objective data only (India won a test match series abroad).
The Emotional level (Manomaya KOSHA) - Feelings/reflections (The whole country is feeling happy coz India won).
The Intellectual level (Gyanamaya KOSHA) - Inference/Interpretation (Indian team ranking is going to improve).
The Energy level (Pranamaya KOSHA) - Decisional level (Indian team should continue performing this way).
The Immortal level (Anandamaya KOSHA).
Indian history suggests, in any situation the human mind travels the different KOSHAs and anytime one goes till the Pranamaya would bring success.
Thus, anytime we communicate we can use a simple process of putting across objective data first, understanding underlying emotions, then applying logic to it and making a decision. The most surprising thing is realising this works in anything - announcements, conversation with a stranger, fighting with autowalla, interviews, any communication sequence. Ex: a fight with autowallah;
he asks 150 bucks, u say
ada ettu kilameteru thaanepa irukku (O)
ithenna aniyayama ketkaraye..pagal kollaya irukke (R)
50 roova kooda varathu meter-la (I)
unakkum vendaam enakkum vendaam 75 roova vaangikko (D)
Surprising isnt it?????